ECDC
A community-based agricultural enterprise in Keiskammahoek is transforming rural development through essential oil production and making its mark on international markets.
Formally registered in 2014, Qobo Qobo Essential Oils was established not just to distill essential oils, but to distill local potential.
Eastern Cape Development Corporation (ECDC) Trade Promotion Specialist Linda Lubengu says the enterprise cultivates rosemary and chamomile on 63 hectares of land — with 40 hectares farmed by communal growers and 23 hectares owned by the company.
What started as a small operation has grown into a thriving rural business employing 20 full-time and 65 part-time staff. Qobo Qobo’s oils are now used in food, cosmetics, and health applications across South Africa and abroad, with five containers of rosemary oil already shipped to the United States.
In a media statement on Tuesday, the company confirmed it is on track to reach R6 million in sales this financial year, with revenue already approaching R3 million.
“Funding in agriculture is often a short-term affair in a long-term world. Many funders want results in two years. Plants don’t,” says Qobo Qobo CEO Tafara Shuro. “We’ve stuck it out. We are building local and international markets. Today, our products are used in cosmetics, cooking and cardio-friendly preservatives from Midrand to Mumbai.”
Breaking into international trade, however, hasn’t been easy. Exporting essential oils requires navigating complex trade laws, pricing structures, and logistics. Shuro credits support from the ECDC with helping them expand globally.
“Government support has been valuable. The ECDC offered export training and helped us put our oils on the global map. With their help, we’ve showcased our products in countries such as Cameroon, the United States, and at trade expos across South Africa."
He says this kind of help opened crucial doors and gave them the confidence to engage with international partners.
Meanwhile, Lubengu says Qobo Qobo Essential Oils has been a standout participant in the agency’s export development programme.
“Qobo Qobo Oils is a participant of the ECDC’s export development program. The ECDC has supported the company with tailored export support, expert guidance, and valuable networking opportunities, empowering them to navigate the complexities of international trade. The company has gained the confidence and capabilities to tap into new markets, enhancing brand visibility and driving business growth.”
Beyond trade, what sets Qobo Qobo apart is its inclusive farming model. The company trains and supports local community members interested in growing rosemary, chamomile, or vetiver grass, then buys back the harvest for processing.
“The model is simple enough on paper but radical in practice,” says Shuro. “Those who express an interest in farming are supported from the beginning. If they don't have land, we assist in finding rental or lease options. If funding is a barrier, we help explore ways to cover start-up costs. Training is available for those without agricultural experience. Once they’re up and running, Qobo Qobo purchases their crops.”
The result is not just economic development, but transformed lives. One farmer, Nokulunga Quma, once earned under R2,000 a month. Today, she earns over R100,000 a year while raising her children in the same village.
“She’s not just growing rosemary for oil or chamomile for extraction,” says Shuro. “She’s cultivating independence. She’s farming dignity.”
