Audience Insights

WE MOVE MARKETS. WE MOVE YOUR BRAND.

From the airwaves to the streets, Algoa FM doesn’t just broadcast, we activate.

Our call-to-action campaigns don’t sit still; they spark movement.

With on-the-ground energy, in-store engagement, live broadcasts, and digital amplification, we rally our loyal, mobile, and money-ready audience straight to your brand.

Looking for results? We’re already in their ears. Let’s get you into their hands, and hearts.

Algoa FM listeners are affluent, diverse, influential, enjoy good music and like to indulge in quality life experiences.

Click on the categories to explore more of our audience behaviour.

Retail Shopping

From loyalty preferences to shopping habits and retail hot spots, gain valuable insights into the behaviour of our highly engaged audience. Click to explore more.

Groceries

Explore key insights into grocery buying patterns in our region, covering delivery preferences, monthly spend habits, and brand loyalty behaviours. Click to explore more.

Vehicles

Gain valuable insights into what drives motoring decisions across the region, including purchase behaviours, vehicle preferences, and perceptions of electric cars. Click to explore more.

Finances and Investment

This infographic highlights key financial trends in the region, including digital banking behaviour, product preferences, insurance ownership, and attitudes toward financial risk. Click to explore more.

Healthcare

Gain insight into coverage choices across the region—from medical aid schemes and hospital plans to gap cover and even pet insurance. Click to explore more.

Holidays and Travelling

Uncover how our audience has travelled in the past, their preferred holiday styles, and what they’re planning next. Click to explore more.

Real Estate

Explore how our audience invests in their homes and properties—covering home ownership, renovation plans, solar solutions, and security upgrades. Click to explore more.