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Nu Metro and Four Paws launch initiative in support of South Africa's lions


Metro Cinemas has joined forces with the FOUR PAWS Animal Welfare Foundation in support of one of the 21st century’s most important conservation causes.

This new initiative sees Nu Metro providing a platform for moviegoers to conveniently donate R5 as part of their movie ticket purchases online, and in-cinema, to raise funds aimed at saving South Africa’s lions from extinction.

“Nu Metro’s decision to partner with FOUR PAWS lies close to our hearts. As their conservation efforts rely solely on donations, we want to play a constructive role in creating a better world for our big cats. FOUR PAWS is a global organization which has been doing inspiring work locally for the past few decades, specifically related to the protection of lions. We are proud to be a fundraising partner through our entertainment experiences for this very important cause relevant to all human beings. An R5 donation per movie ticket purchase is all we ask from our customers - if you care, as much as we do, about the future of our animals and environment in Southern Africa,” says Chantelle Burrows, Nu Metro Cinemas: Marketing & Content Executive.

“As an organisation, we are delighted to form a partnership with the Nu Metro group in raising funds, but also awareness of the work we’re doing in South Africa. By affording us this great opportunity and accepting our proposal, FOUR PAWS will be able to highlight the incredible work that goes into rescuing abused big cats and to rehabilitate them to the glorious animals they were meant to be,” states Fiona Miles, FOUR PAWS director (South Africa).

Ms Miles continues to explain that “not only the big cats of the LIONSROCK sanctuary will benefit financially through the donations of generous moviegoers, but it will also highlight the plight of the lions in South Africa. We hope through this partnership our education drive will raise more awareness about the status of these majestic animals and that people will help us to give them the ultimate protection and finally restore the roar of the lion.”

Nu Metro’s website and self-service terminals in all their cinemas nationwide will have a special button on-screen for donations to be added for FOUR PAWS as part of customers’ movie ticket purchases.

With the much anticipated Lion King remake opening in cinemas across South Africa today, the timing is perfect.

For movie showtimes and any other assistance you might need, go to numetro.co.za or call 0861-CINEMA (246362).

SOURCE: www.four-paws.org

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