Ghoema Music Awards: Afrikaans artists threaten to boycott music awards as MultiChoice stands against Steve Hofmeyr

11:07 (GMT+2) Wed, 17 Apr 2019

Afrikaans music is once again making headlines after several Afrikaans singers, including Bobby van Jaarsveld and Bok van Blerk, announced on social media that they will be boycotting the annual Ghoema Music Awards.

The Afrikaans music awards, which is set to take place on 17 April at Sun Arena, was asked on 25 March by sponsor MultiChoice to exclude a song by singer Steve Hofmeyr from the nominee list.

Die Land (The Land), featuring Steve Hofmeyr, Bok van Blerk, Bobby van Jaarsveld, Jay, and Touch of Class, was nominated in the Best Music Video category.

MultiChoice wrote a letter to the Ghoemas saying it would cut ties with the award show if it didn't remove the song due to Steve Hofmeyr's involvement.

Steve is known for his controversial statements about race. Earlier this year the Afrikaans is Groot (AIG) concert found itself without all its main sponsors, including MTN, Toyota, and Media24, after it announced that Steve would be headlining the concert.

Other big companies such Pick 'n Pay and Land Rover also cut ties with AIG due to Steve's involvement after he tweeted: "Sorry to offend but in my books Blacks were the architects of Apartheid. Go figure." in 2014.

This is a developing story.


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