The Red Meat Industry is seeking input ahead of an industry workshop which will be held in March.
A red meat industry workshop held during the 2016 Aldam Stockman School established broad consensus amongst participants in the meat value chain that the red meat industry and consumers could benefit from a systematic and strategic industry upgrade.
Industry roleplayer Dr Michael Bradfield says the aim is to revitalise the industry and change red meat from being a commodity product to being a high-value product.
One suggestion is the introduction of a meat grading system to work alongside the existing classification system.
Dr Bradfield outlines what he hopes to see happening going forward.
He added that producers are welcome to give input on their website - visit www.syntagm.co.za